Mona Elesseily

Mona Elesseily was recently voted the 2013 Most influential SEM. She is the Vice President of Online Marketing Strategy at Page Zero Media where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO).

Better in-store attribution is here

Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of...

3 upcoming trends in paid search

What's on the horizon for paid search? Columnist Mona Elesseily shares her predictions based on current trends in the search marketing...

Getting Online Video Ads Right!

Videos ads are growing in popularity, and knowing how to do them right is an essential skill for any...