Muhammad Saleem
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About Muhammad Saleem

Muhammad Saleem is an award-winning digital marketing consultant who has been recognized for outstanding achievement executing social media and search engine marketing strategies.

Muhammad Saleem's latest articles

Marketing management

Marketers, Face Reality: There Is No “Easy” Button

This column is an extension of the conversation I started a couple of months ago when I wrote about the difference between grabbing attention and getting people to care. Over the years, I’ve realized that sensationalism is the norm for the marketing industry — whether it’s a conference session, a blog post, an e-book, or a […]

Marketing management

Growth Hacking Is Bull, Part 2

“Accounting is a department. Marketing isn’t. Marketing is something everyone in your company is doing 24/7/365.” Fried, Jason, and David Heinemeier. Hansson. Rework. New York: Crown Business, 2010. 193. Print. Unadulterated Growth Hacking In response to my article Growth Hacking is Bull, Sean Ellis provided some background on how he came about the term back […]

Marketing management

Growth Hacking Is Bull

Doing SEO, SEM or social media marketing isn’t “growth hacking.” It’s just marketing. Problem is some marketers & start-ups don’t get that. — Danny Sullivan (@dannysullivan) January 4, 2014 The phrase “growth hacking” upsets me more than I should let it. Why? Because it takes me back to 2007, when I was about to graduate […]

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