Nan Dawkins

Nan Dawkins has over 25 years of communications experience touching almost every aspect of marketing, including conventional advertising, public relations, and digital. Her current company, Social Snap, focuses on social media measurement, providing marketers with a powerful social analytics platform that combines data from social channels, web analytics, and social media monitoring tools.

My Date With Big Data

I recently closed the doors on my company, a social media analytics start-up. As soon as I dispose of my house, cars, and other major worldly...

The Truth About Social Media Measurement

I’ve spent over two years developing a social media measurement platform. One of the most important things I’ve learned during that time is that...

7 Enemies Of Social Media Measurement

If you are serious about measuring social media, here are seven pitfalls that can lead you down the dark path to frustration and failure (and perhaps...