Nan Dawkins

Nan Dawkins' long career in marketing began at J. Walter Thompson in the early 80’s, where she worked on the national advertising campaigns of retail and consumer products accounts such as Burger King and Ford Motor Company.

After building and selling a successful Washington, D.C. advertising agency, Nan felt the call of the Internet. She built and marketed some of the first Web sites for large charities and advocacy organizations and later founded search marketing firm, RedBoots, which eventually morphed into a full service digital agency, Serengeti Communications. Her current project, Social Snap, is a social media analytics platform that enables marketers to demonstrate the business impact, value and role of social media in digital marketing.

Nan earned her undergraduate degree in Journalism from the University of Oklahoma and a master’s from George Washington University. She is an Ironman triathlete, an avid gardener, and a proud mom.


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