Nan Dawkins' long career in marketing began at J. Walter Thompson in the early 80’s, where she worked on the national advertising campaigns of retail and consumer products accounts such as Burger King and Ford Motor Company.

After building and selling a successful Washington, D.C. advertising agency, Nan felt the call of the Internet. She built and marketed some of the first Web sites for large charities and advocacy organizations and later founded search marketing firm, RedBoots, which eventually morphed into a full service digital agency, Serengeti Communications. Her current project, Social Snap, is a social media analytics platform that enables marketers to demonstrate the business impact, value and role of social media in digital marketing.

Nan earned her undergraduate degree in Journalism from the University of Oklahoma and a master’s from George Washington University. She is an Ironman triathlete, an avid gardener, and a proud mom.

• Transformative Analytics — Envisioning The Next Generation Of Social Media Marketing Tools
• Social Data Proficiency: A Key Success Driver For Agencies
• The Truth About Social Media Measurement
• Dirty Little Data Secrets: 5 Potential Inaccuracies In Your Social Media Reports
• Creating A Measurement Plan For Content Marketing: 3 Key Considerations
• Selling Social Media To Senior Execs: Tips For Making The Case With Data
• Social Media Metrics: Measuring Business Value When Sales Take Place Offline
• 7 Enemies Of Social Media Measurement
• Fifty Shades Of Social Media Measurement Tools
• Measuring Social Engagement: 3 Ways To Identify High Value Content
• More Facebook Insights: How To Calculate 30 Day Metrics
• Facebook Analytics: 3 Killer Metrics To Calculate Using Data From Facebook Insights