Pamela Parker

Pamela Parker is Executive Features Editor at Search Engine Land and Marketing Land. She's a well-respected authority on digital marketing, having reported and written on the subject since 1998. She's a former managing editor of ClickZ, and worked on the business side helping independent publishers monetize their sites at Federated Media Publishing.

Amazon Displaying Segmented User Ratings

Pioneering online retailer Amazon is tweaking its product pages to display user ratings by segment for some users, apparently hoping to encourage...