Peter Minnium

Peter Minnium is President of Ipsos Connect, where he leads the US team in helping companies measure and amplify how media, brands, and consumers connect through compelling content and great communications. Prior to his switch to market research, Peter was Head of Brand Initiatives at the IAB focused on addressing the under-representation of creative brand advertising online.

It’s a mad, mad, MAdTech world

As the lines between media, advertising and technology blur, what does it mean for consumers and marketers? Columnist Peter Minnium discusses what...

How I Failed In Digital Advertising

Columnist Peter Minnium isn't afraid to own up to his mistakes in digital advertising. Here's what others can learn from his errors....