Peter Minnium

Peter Minnium is the Head of Brand Initiatives at the Interactive Advertising Bureau (IAB) where he leads a series of initiatives designed to address the under-representation of creative brand advertising online. He was formerly Managing Director of Lowe Worldwide, the global creative agency network of the Interpublic Group.

How I Failed In Digital Advertising

Columnist Peter Minnium isn't afraid to own up to his mistakes in digital advertising. Here's what others can learn from his errors....