Rachel Pasqua

Contributor

Rachel Pasqua joined iCrossing in 2005 to develop the agency's mobile group and her expertise in this rapidly evolving ecosystem has helped many of our clients bridge the gap between online and offline and connect successfully with their audiences. An industry veteran, she has over 12 years of experience with clients such as Toyota, Kia, Bermuda Department of Tourism, RitzCarlton, Marie Claire and Good Housekeeping to name but a few, spanning a wide range of services from mobile app development to near field communications.

How To Get Your Mobile Site Found

In a previous column, we covered the ways in which you can get your native mobile apps discovered using Paid, Earned, and Owned media. But what about...

The Missing Mobile Metric

In my last column, we discussed the conundrum of achieving–and maintaining–optimal visibility in mobile app stores. It’s a delicate...

Marketing Mobile Apps

In my last column, we discussed the dilemma of when to build a mobile web site vs. when to build a native mobile app.  I find this question comes up...

Does Your Agency Need A “Mobile Lead”?

As a writer and speaker on mobile, there are a few questions I get over and over again. For instance, “Is the iPad a mobile device?” and,...

Give It Up For Mobile Data

Admit it. You want my data. It’s understandable. I’m a very attractive demographic. I’m an urban professional. A suburban homeowner. A wife...