Ratko Vidakovic

Ratko Vidakovic is the founder, author, and principal consultant at AdProfs, where he and his team advise a wide range of clients — marketers, publishers, tech companies, and investors — on the inner workings and best practices of advertising technology. He also publishes his insights on ad tech industry news in his weekly newsletter, This Week In Ad Tech.

Is your demand-side platform real or fake?

How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale signs...

Ad fraud detection: A guide for marketers

Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the...

Header bidding: What marketers need to know

What is header bidding, and how does it work? Columnist Ratko Vidakovic gets into the nitty-gritty of header bidding and explains the benefits for...

Can you trust your media buying agency?

In the wake of the recent ANA investigation into media agency transparency, columnist Ratko Vidakovic covers the key findings that marketers must...

The Many Faces Of Programmatic Ad Fraud

Columnist Ratko Vidakovic walks you through the various types of ad fraud to give you a better understanding of what marketers are up...

Programmatic Ad Buying: A Tactical Primer

A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial tests or...

5 Common Myths About Real-Time Bidding

As with any emerging technology, there are always bound to be myths that circulate, often due to misunderstandings. Even if they do happen to have a...