Ratko Vidakovic

Ratko Vidakovic is the founder of AdProfs, where he teaches marketers about programmatic advertising technology. He started his career in 2001 as a publisher, co-founding ToyotaNation and growing it into the web's largest Toyota enthusiast community. In 2006, ToyotaNation was acquired by VerticalScope. After several years as a digital marketing consultant, Ratko joined SiteScout as part of the founding team. At SiteScout, he built the marketing machine that grew the DSP business to over 60,000 users and 8-figure revenue — all without an outbound sales team, and all on a shoestring budget. SiteScout was acquired in 2013 by Centro.

The Many Faces Of Programmatic Ad Fraud

Columnist Ratko Vidakovic walks you through the various types of ad fraud to give you a better understanding of what marketers are up...

Programmatic Ad Buying: A Tactical Primer

A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial tests or...

5 Common Myths About Real-Time Bidding

As with any emerging technology, there are always bound to be myths that circulate, often due to misunderstandings. Even if they do happen to have a...