Ratko Vidakovic

Contributor

Ratko Vidakovic is the VP of Product & Marketing at SiteScout, a self-serve ad platform for marketers and agencies. He is a leading expert in programmatic advertising and real-time bidding (RTB) technology.

The 4 Strategic Phases Of Lean Display Advertising

Professional stand-up comedians are known to practice their routines with smaller audiences in preparation for their big shows and HBO specials. They...

The Mechanics Of Real-Time Bidding

Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does it cost? How...