Ratko Vidakovic

Ratko Vidakovic is the Senior Director of Product at SiteScout, a leading self-serve platform for buying display ads on the web and on mobile devices. He has over 15 years of experience in Internet technology and digital media, ranging from systems administration to web development and Internet marketing, both for startups and enterprise organizations.

He also has over a decade of entrepreneurial experience in a number of ventures. He began with ToyotaNation, one of the largest forum communities for Toyota enthusiasts, which he grew and later sold in 2006. More recently he was responsible for marketing strategy and growth at SiteScout, which was acquired by Centro in 2013. Headquartered in Toronto, he is now focused on product strategy and marketing at SiteScout.

In recent years he has written extensively on the topics of display advertising and real-time bidding (RTB). He is also the primary author of the SiteScout blog and Knowledge Center.

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