Ratko Vidakovic

Ratko Vidakovic is the VP of Programmatic at Centro, where he leads the product marketing efforts for Centro DSP: a cross-channel, mobile-first ad buying platform for marketers and agencies. He is a leading expert in programmatic advertising and real-time bidding (RTB) technology.

The Many Faces Of Programmatic Ad Fraud

Columnist Ratko Vidakovic walks you through the various types of ad fraud to give you a better understanding of what marketers are up...

Programmatic Ad Buying: A Tactical Primer

A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial tests or...

5 Common Myths About Real-Time Bidding

As with any emerging technology, there are always bound to be myths that circulate, often due to misunderstandings. Even if they do happen to have a...

The Mechanics Of Real-Time Bidding

Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does it cost? How...