Ratko Vidakovic

Ratko Vidakovic is the VP of Product & Marketing at SiteScout, a self-serve ad platform for marketers and agencies. He is a leading expert in programmatic advertising and real-time bidding (RTB) technology.

Why Every Marketer Should Leverage Retargeting

Retargeting has become an essential tactic in the modern marketing arsenal. It increases the effectiveness of all other marketing efforts, increasing...

The Mechanics Of Real-Time Bidding

Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does it cost? How...