Ratko Vidakovic is the Director of Marketing at SiteScout, the leading self-serve advertising platform for Real-Time Bidding (RTB) and Retargeting. He has over 15 years of experience working in internet technology and digital media, ranging from systems administration to web development and internet marketing; both in startup and corporate environments.

He also has over a decade of entrepreneurial experience in a number of ventures, most notably with ToyotaNation, a large forum community for Toyota enthusiasts, which he grew and later sold to a Canadian publisher in 2006. These days he is focused on marketing strategy and driving growth at SiteScout, a Toronto-based software company that builds web-based products for advertisers, marketers and agencies.

In recent years he has written extensively on the topics of display advertising, retargeting and RTB. He is also the primary author of the SiteScout Blog and Knowledge Center.

• The 4 Strategic Phases Of Lean Display Advertising
• 5 Ways Real-Time Bidding Differs From Direct Buys
• Display Ads: How Direct Buys & RTB Interact
• The Mechanics Of Real-Time Bidding