Ratko Vidakovic

Ratko Vidakovic is the founder of AdProfs, a digital advertising consultancy, where he advises companies on how to increase revenue and scale customer acquisition using the power of programmatic ad technology. To get the latest updates about new articles, webinars, and other important announcements, sign up here.

Can you trust your media buying agency?

In the wake of the recent ANA investigation into media agency transparency, columnist Ratko Vidakovic covers the key findings that marketers must...

The Many Faces Of Programmatic Ad Fraud

Columnist Ratko Vidakovic walks you through the various types of ad fraud to give you a better understanding of what marketers are up...

Programmatic Ad Buying: A Tactical Primer

A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial tests or...

5 Common Myths About Real-Time Bidding

As with any emerging technology, there are always bound to be myths that circulate, often due to misunderstandings. Even if they do happen to have a...