Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing. A consultant, author, and sought-after speaker, Rebecca is the former head of Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch.

Earlier, Rebecca held executive marketing and communications positions at strategic e-services consultancies, including Siegel+Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including The New York Times and The Wall Street Journal. She spent five years as Variety's Berlin-based German/Eastern European bureau chief. Until recently, Rebecca taught at New York University's Center for Publishing.

She's the author of two books: The Truth About Search Engine Optimization and Content Marketing (2011) October, 2011.

• Conducting Content: From Dissonance to Harmony
• Organizing For Content
• Content: Six Reasons For Tool Disconnect
• Facebook Search Graph To Impact Social Search
• Content Marketing In The Organization
• What’s “Content” Anyway?
• The Content Boss: Who Heads Content Marketing And What Falls Into Their Purview?
• The Content/Advertising Intersection
• How Your Content Strategy Is Critical For Reputation Management
• 14 Ways To Turn On The Content Flow
• Content Marketing: What Kind of Content?
• Publishing In Today’s Digital, Social Reading Environment
• How Real Is Social Media Fatigue?
• Budgeting For “Free” Social Media And The Need To Rebalance
• Is The Next Frontier In Social Media Your TV?