Rebecca Lieb

Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing. A consultant, author, and sought-after speaker, Rebecca is the former head of Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch.

How To Conduct A Content Audit

A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of all the...

Content: Why Influence Matters

Do name-brand journalists still require the backing of name-brand media outlets? Recent headlines strongly indicate that the byline is being rapidly...