Rebecca Lieb

Rebecca Lieb has published more research on content marketing than anyone else in the field. As a strategic adviser, her clients range from start-up to non-profits to Fortune 100 brands and regulated industries. She's worked with brands including Facebook, Pinterest, The Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Save the Children, and The Federal Reserve Bank of New York. Rebecca was until recently an analyst at Altimeter group, and earlier launched Econsultancy's U.S. operations. She was also VP and editor-in-chief of The ClickZ Network for over seven years, also running SearchEngineWatch.com. She's also held executive marketing positions with major global media companies. Rebecca has written two digital marketing books: The Truth About Search Engine Optimization and Content Marketing.

Content marketing and the silo issue

Is your content suffering from turf battles over who owns it? Columnist Rebecca Lieb explains how to get your employees, customers and partners to...

The morality clause in digital marketing

What if a project or client isn't in line with your own personal ethics and values? Columnist Rebecca Lieb tackles that question and offers some...

How To Analyze Your Content Needs

Building out your content offerings is like furnishing an empty house -- with so many options, it's hard to know where to start. Columnist Rebecca...

Content Marketing And Targeting Fallacies

When it comes to audience targeting, don't look for shortcuts. Columnist Rebecca Lieb explains how to tackle it the right way without skipping some...

Marketing And The Gravitas Issue

Pack away those hoodies and jeans. If you want to move up in marketing circles, you need to project a certain level of legitimacy and gravitas, says...

Content: It’s Not Another Channel

Think content is a channel that should be departmentalized? Think again! Rebecca Lieb explains why team members across your marketing organization...

Leveraging Content For In-Store Sales

Many retailers still aren't making the most of digital media to bolster their in-store sales. Columnist Rebecca Lieb delves into her recent research...

5 Content Trends To Watch

As content marketing continues to evolve, columnist Rebecca Lieb takes a look at key trends that every marketer should keep an eye...

How To Conduct A Content Audit

A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of all the...

Culture Of Content: The Success Criteria

Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales,...