Rebecca Lieb

Contributor

Rebecca Lieb is an analyst at the Altimeter Group where she covers digital advertising and marketing. A consultant, author, and sought-after speaker, Rebecca is the former head of Econsultancy's US operations. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, Rebecca also ran Search Engine Watch.

Content: Why Influence Matters

Do name-brand journalists still require the backing of name-brand media outlets? Recent headlines strongly indicate that the byline is being rapidly...

Organizing For Content

How should organizations organize for content? Are brands really publishers? Very few have hired people with “content” or “editor” in their...

Facebook Search Graph To Impact Social Search

Search is the de facto way in which consumers navigate content platforms. Not just the Web via traditional search engines, but all types of...