Rich Page

Rich Page is a conversion solutions specialist at Adobe and the author of the forthcoming book, ‘Website Optimization: An Hour a Day.’ He is passionate about all things digital marketing and analytics, with more than 10 years of experience testing and improving websites.

Currently, Rich works with major Adobe clients to test and optimize their digital properties, primarily using the Adobe Test&Target solution. He has worked with Vodafone, Tesco, Nationwide and Skype to develop better test plans and improve online conversion and revenue. Just prior to joining Adobe, Rich managed web analytics and reporting for Disney Online’s Mom Portfolio of websites –,, BabyZone and, with a combined reach of more than 50 million pageviews per month. He previously worked in web analytics, usability analysis and web development roles for a range of companies, including the University of San Diego, Gartner Group, Z57 Internet Solutions,, and Ellipsis Media.

Rich holds a M.Sc. in Information Technology from the University of San Diego. He completed his undergraduate studies in management at the Royal Holloway University of London.

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