Rick Gardiner

Rick Gardiner is the CEO of iAffiliate Management, an affiliate management agency that helps consumer technology and internet retailers extend their brand to acquire customers they could not otherwise reach.

2013: The Year Of Affiliate Attribution?

You’ve probably read a thing or two about affiliate attribution in a trade publication or heard it mentioned at industry events. Affiliate...

What Resources Do Your Affiliates Need?

I was recently asked by an industry colleague about resources they should be making available to their affiliate partners and what affiliates want...

Improve Your Affiliate Program ROI

I had coffee with the affiliate manager of a local retailer recently and we talked about some of the challenges facing internet retailers, whether...

Differentiating Your Affiliate Program

A few weeks ago there was a great column in Marketing Land that talked about how to size up your affiliate program against the competition using nine...