Scott Brinker

Scott Brinker is the president and CTO of ion interactive, a leading provider of landing page management and conversion optimization software. He also writes a blog on marketing technology, Chief Marketing Technologist. Follow him on twitter via @chiefmartec.

10 New Year’s Resolutions For Marketers

It’s the Eve of a New Year. Aside from the celebrations, it’s a fine time to spend a few minutes contemplating goals for the New Year...

No, Really, You Should Test That

“You should test that.” It’s a phrase that Chris Goward, founder and CEO of marketing optimization agency WiderFunnel, has probably...

Marketing Metrics & Quantum Physics

Sitting at the airport the other day, trapped by an indeterminately delayed flight, I picked up a copy of Scientific American. After all, for all the...

The Digital Marketing Metrics Pyramid

Greetings, Marketing Land readers. I’m excited to be moving here from my previous 4-year gig writing for the Search & Conversion column on...