Nutella Tells Fan To Stop Promoting It, Social Media Backlash Ensues
In 2007, Sara Rosso, an American blogger living in Italy, created World Nutella Day to showcase her enthusiasm for Italy’s hazelnut-based spread, Nutella. Seven years on, someone at Nutella’s corporate parent, confectioner Ferrero SpA, decided they were not happy with this fan-led product promotion, prompting a social media backlash against the company. NOTE: See Nutella Gives In, Allows […]