Sean Carlos
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Sean Carlos

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About Sean Carlos

Sean Carlos is President of Antezeta Web Marketing, based in Milan Italy. As a web marketing teacher and consultant, Sean Carlos helps companies optimize their business results online. He is particularly interested in International SEO, Social Media and Web Analytics.

Sean Carlos's latest articles

Performance marketing

Nutella Tells Fan To Stop Promoting It, Social Media Backlash Ensues

In 2007, Sara Rosso, an American blogger living in Italy, created World Nutella Day to showcase her enthusiasm for Italy’s hazelnut-based spread, Nutella. Seven years on, someone at Nutella’s corporate parent, confectioner Ferrero SpA, decided they were not happy with this fan-led product promotion, prompting a social media backlash against the company. NOTE: See Nutella Gives In, Allows […]

Performance marketing

Google’s Betting On Advertising To Drive Google+ Uptake: Why Marketers Should Pay Attention

Over the last few months Google, the advertising-supported company that historically eschewed traditional advertising, has used print and TV media to promote Google+, its answer to the Facebook phenomena. TV viewers in the US may be familiar with Google+ commercials such as The Muppets Google+ hangout. Google is also promoting Google+ across Europe. Full page […]

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