Shari Thurow

Shari Thurow is the Founder and SEO Director at Omni Marketing Interactive and the author of the books Search Engine Visibility and When Search Meets Web Usability. Shari currently serves on the Board of Directors of the Information Architecture Institute (IAI) and the ASLIB Journal of Information Management. She also served on the board of the User Experience Professionals Association (UXPA).

Web Searcher Experience: Is Delight Overrated?

We hear talk about "delighting" your website visitors, but what role should this factor play in your planning? Contributor Shari Thurow weighs in....