Shelley Ellis is the Director of Integrated Media for Cinsay, a video e-commerce platform that creates a marketplace for your products - anywhere.

Shelley has 13+ years in online marketing with experience across PPC, display advertising and retargeting. She writes and speaks extensively, particularly on strategies for the Google display network and retargeting but also for SEO, PPC, mobile and video marketing. It is easy to spot this Texas girl in a crowd, she'll be wearing her cowboy hats and boots where ever she goes!

• Topic Targeting Teamwork
• Display Campaign Efficiency Using Code Names And Filtering
• Is It Time For A Remarketing Review?
• Local Marketing Meets Display Advertising
• Google Analytics Features For Google Display Campaigns
• Keyword Themes Or Individual Keyword AdGroups In Google Display — Which Is Better?
• Don’t Fall Victim To GDN Placement “Exclusion” Overkill
• Interactive Advertising: Way Beyond Shooting Ducks
• Tools For Spying On Your Competitor’s Display Ads
• AdWords Video For “All” — Getting Started
• Getting The Most Out Of Google’s Contextual Targeting Tool
• The Future of Retargeting, Remarketing and Remessaging
• Mix & Match Targeting In The Google Display Network
• Would Retargeting Look Good With My Current Marketing?