Shelley Ellis

Contributor

Shelley Ellis is the VP of Media at Advice Interactive Group where she develops plans that strive to achieve the most effective spend plans possible to meet client's digital marketing and targeting goals.

Topic Targeting Teamwork

There is power in teamwork, but it also takes the right combination to make a great team. In the Google Display Network, combining strategies can...

Is It Time For A Remarketing Review?

Many of you have taken the first steps toward setting up Google Display Network (GDN) remarketing campaigns. It may be time to review and refine...

AdWords Video For “All” — Getting Started

The biggest change/evolution on the display front in the last couple of months was the announcement from Baljeet Singh, group product manager on...

Mix & Match Targeting In The Google Display Network

In the “old” days of the Google Content Network, now known as the Google Display Network, your only option was to give Google a few keywords (and...