Shelly Alvarez joined PulsePoint bringing with her over 16 years of Direct Marketing experience. Mrs. Alvarez is currently Director of Strategic Services with PulsePoint. During her career, she has had the opportunity to work with a variety of industries including retail, publisher, semiconductor, healthcare and financial.

Her career began at Harte-Hanks in 1994 where she helped to design, develop and implement multi-channel CRM programs for not only domestic companies but for global companies as well. Companies included Lexmark, Texas Instruments, Ortho-McNeil and Smith Barney. In 2005 Mrs. Alvarez had the opportunity to work with National Instruments as a Manager of Email Marketing. This team received several industry awards and nominations for their Global Email Marketing Programs.

Mrs. Alvarez' current main focus is to partner with her customers to continuously grow and improve their email marketing programs. She specializes in creating multi-channel marketing programs that include welcome programs, re-engagement programs, continuity and life cycle programs.

• Taking Action on Mobile Marketing Analytics
• Creating A Cross-Informed Customer In A Multi-Channel World