Shelly Alvarez

Shelly Alvarez is currently Director of Strategic Services with PulsePoint. Her main focus is to partner with her customers to continuously grow and improve their email marketing programs. She specializes in creating multi-channel marketing programs that include welcome programs, re-engagement programs, continuity and life cycle programs. During her 16-year career in Direct Marketing, Mrs. Alvarez has had the opportunity to work with a variety of industries including retail, publisher, semiconductor, healthcare and financial.

Taking Action on Mobile Marketing Analytics

There is no denying that mobile marketing is one of the hottest topics in 2012. If you are a marketer in the United States, more than likely you have...