Dr. Siddharth Shah, Efficient Frontier's Director of Analytics, and his team oversee the performance and strategic development of all its client accounts. Dr Shah has a background in algorithm development and statistics which he formerly used to push biomedical imaging boundaries and now uses to enhance the performance of his clients campaigns. Although he has a penchant for bad nerdy one-liners ("Dont drink and derive, alcohol and algebra dont mix"), Sid is always interested in explaining complex mathematical methods in simple, elegant ways to business audiences. Dr Shah has a double masters and PhD in Biomedical Engineering from the University of Michigan.

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