Susan Esparza

Susan Esparza is a Content Strategist for Trueffect, the leading first-party targeting and measurement platform for large performance advertisers.

The Modern Face Of Display Ads

Marketers, have you been discounting the value of display ads? Columnist Susan Esparza has a wake-up call for...

Care & Feeding Of Creatives

Display advertising is centered around its ad creative. While the technology and channels used to serve ads are undeniably important, without a...