Tim Mayer

Tim Mayer is Chief Marketing Office of Trueffect, where he brings to bear an extensive background as a product manager, product marketer, direct marketer, and general manager. He came to Trueffect from Trada, a Crowdsourced Paid Search marketplace where he was Chief Strategy Officer.

Tim has served as Vice President of Marketing at ShopAtHome.com and held executive positions at Internet search pioneers Inktomi and Overture, as well as Thomson Corporation. Tim’s career has also included seven years at Yahoo where he held several positions including General Manager of Marketplace Properties where he led marketing, sales, engineering, and product.

He is well-known in the industry having been both a keynote and conference speaker at shows such as Search Engine Strategies, Search Marketing Expo (SMX), Pubcon, SXSW, OMMA, SEOktoberfest, SEMPDX and Blueglass.

Tim received his BA from Hobart and William Smith Colleges, and his MBA in Entrepreneurship & Strategy from Babson.


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