If you’re a B2B marketer, you know that the best practices and tactics for online marketing are similar to B2C — but there are also some very real differences. For example, you wouldn’t necessarily want to buy paid search ads if you’re selling jet engines. Or maybe you would, if you had a tool that took into account the very long sales cycle and the unique consideration funnel that’s implicit in marketing high-dollar, highly-customized products.
Automation tools can help B2B marketers regardless of the complexity or price of products that you sell. The newest research report from Search Engine Land’s sister site, Digital Marketing Depot, covers what you need to know when selecting an automation tool. The report answers key questions, such as:
- What trends are driving the adoption of marketing automation tools?
- Who are the leading players in marketing automation?
- What capabilities do marketing automation tools provide?
- Does my company need a marketing automation tool?
- How are marketing automation platforms priced?
Written in conjunction with consulting editors Scott Brinker, CTO of Ion Interactive and Thor Johnson, CEO of Team Thor Marketing, this 61-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing automation software vendors, and marketers who have adopted marketing automation software.
The guide is free – you just need to fill out a quick form to access the download link and begin reading immediately.