B2B Marketing Automation Tools 2013: The Marketer’s Guide

B2B Marketing Automation Tools 2013: The Marketer’s Guide If you’re a B2B marketer, you know that the best practices and tactics for online marketing are similar to B2C — but there are also some very real differences. For example, you wouldn’t necessarily want to buy paid search ads if you’re selling jet engines. Or maybe you would, if you had a tool that took into account the very long sales cycle and the unique consideration funnel that’s implicit in marketing high-dollar, highly-customized products.

Automation tools can help B2B marketers regardless of the complexity or price of products that you sell. The newest research report from Search Engine Land’s sister site, Digital Marketing Depot, covers what you need to know when selecting an automation tool. The report answers key questions, such as:

  • What trends are driving the adoption of marketing automation tools?
  • Who are the leading players in marketing automation?
  • What capabilities do marketing automation tools provide?
  • Does my company need a marketing automation tool?
  • How are marketing automation platforms priced?

Written in conjunction with consulting editors Scott Brinker, CTO of Ion Interactive and Thor Johnson, CEO of Team Thor Marketing, this 61-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing automation software vendors, and marketers who have adopted marketing automation software.

The guide is free – you just need to fill out a quick form to access the download link and begin reading immediately.

Download the B2B Marketing Automation Tools 2013: The Marketer’s Guide

Related Topics: Channel: Strategy | Marketing Tools | Marketing Tools: General

Sponsored


About The Author: (@CJSherman) is a contributing editor to Marketing Land and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!