Back To The Basics: Newest Facebook Layout Quietly Kills The Beautiful Newspaper Concept

It seems like it was just one year ago today that Facebook was releasing their newest News Feed vision to the world. Oh wait, that’s right –  it was exactly one year to this day that the Facebook team livestreamed the newest vision of News Feed. This new layout was going to change the way that users found information and how they could separate feeds to create their own customized content. Fast forward a year and that dream has vanished. Turns out that people just want what they’re used too.

The new layout that was released yesterday looks, well, familiar:

New Facebook Layout

New Facebook Layout

You’ll note the profile picks pulled back in with posts (much like the mobile version) a separated status section and a more card-like appearance of updates that encapsulates all post information.  For reference, here’s a look at what most users are still seeing:

Current Facebook Layout

Facebook Layout Before Redesigns

The most noticeable elements missing in the new layout is the beautiful News Feed re-imagined concept that was touted last year. The custom feeds  would make the content feel more modern and newspaper-y. It was a bold, out-of-the-box look. A look that didn’t resonate with the users however:

Last Year's Newspaper-y Concept

Last Year’s Newspaper-y Concept

Facebook News Feed product manager, Greg Marra, told the Verge:

“People don’t like us moving their furniture around, because you break muscle memory … You don’t need to relearn anything — that was one of our big themes.”

Oh, and that slick black side container? Turns out that was “too confusing for most users.” It’s safe to say that the upcoming change away from the newspaper style layout will be a safe one. The people have spoken and less appears to be more.

While this new change may not innovate, but will resonate with the common Facebook user.  Rest in peace Newspaper News Feed.

Related Topics: Channel: Social Media Marketing | Facebook | Facebook: News Feed


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • Xlit

    Or FB could put an option for a user to choose a layout, basic or advance. :)

  • Magdalene


  • alex alaska p

    anyway i can get my old layout back. i thought we had a choice. fb just said take a look at new newsfeed layout, i looked, and they effin’ changed it.

  • Emmadw

    If you had UK English set as the default language, then you had the older style layout (i.e. with the notifications etc, on the left, rather than the right). So, this one (which I & several of my friends have) looks different!
    Actually, flicking through random languages, they all seem to have it; so, perhaps where before it was set to this layout based on your default language (I know that when I switched to US English to check something else, it was the notifications on the right layout, and switching back to UK English it reverted to notifications on the left).
    So, now I guess it’s either everyone, or it’s set on a per-user basis, rather than a language basis.

  • Guest

    i do not want this new timeline layout it has problems like opening pages on its own keeps saying no java detected and it keeps freezing my browser up and it keeps opening pages that tells me to update my browser my browser is already updated and plus it looks like a mobile device please how do i remove it thank you.

  • Amy Williams

    i do not want this new timeline layout it has problems like opening
    pages on its own keeps saying no java detected and it keeps freezing my
    browser up and it keeps opening pages that tells me to update my
    browser my browser is already updated and plus it looks like a mobile
    device please how do i remove it thank you.

  • Warut Lalar

    Put an option! I want black theme back!

  • magiccoupons

    Can I get the new layout please facebook…??.. It looks cleaner and wouldn’t mind trying it out, dammit…

  • Chan Hao Jie

    Actually I prefer the Newspaper News Feed and the black sidebar more … =(

  • Tom Harding

    Urgh. It’s horrible. Everything’s too close together now. I really enjoyed Facebook’s UI, it was well designed, had plenty of whitespace and was very easy to read. This is just a headache.

  • Paul

    Mine neither. I had no idea what they were talking about.

  • HypocriteFinder

    Facebook looks like a blog from 1998 now…. so lame

  • John Jancar

    What were these geniuses thinking, this layout is probably the worst layout Facebook has come up with so far.

    The answer is simple, give the user the option to customize their layout, so they can choose their font, font size, and make the ads, newsfeed, event box. etc., as big or small as they want it. That’s not such a hard thing to do, many websites do that. At very least, they can then make a basic layout they’d feel more comfortable with. That seems like the obvious answer, rather than coming out with a new layout every 8 months that nobody ends up liking.

    It’s still hard to believe someone in executive took a look at this new layout, and said, this looks good, let’s go with it. Whoever made that decision should be fired. The least you can do, is sample it with the users, and get their feedback, and if the feedback isn’t good, you pull the plug. Or give an option to return to the old layout, again, these are basic things you can do, to keep your users happy.

    Don’t force them into something they don’t want, and say, well get used to it. The fact that in this new layout, they literally doubled the size of the ads to the point where it’s almost as big as the newsfeed itself, just shows who Facebook caters to more nowadays. Problem is, you keep doing moves like this, people will just leave Facebook and you won’t have many people viewing these ads.

    Rule number 1 in business, always keep your customers happy, that’s something you should’ve learned in high school.

  • Darth Kai

    Hate it, hate it, hate it!

  • skarvika

    This layout is ugly as all hell…

  • Eyalish

    If they could, they should let users CHOOSE between several themes, as if it was Gmail layout. this way people can choose the old format or new styles. kind of Skins (such as good old winamp).. they must be user friendly..

  • nicmart

    Facebook and Google have “improved” many of their sites to oblivion. Now available to see are posts to a Page back to April 2. All before that are “Unavailable at this time.” Making the page darned near worthless.

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