Hide The Kids! McDonald’s New Happy Meal Ambassador Gives Twitter Users The Creeps

McDonald’s efforts to promote the “Happy Meal” as a more healthy meal suffered a public relations setback today — and least among the arbiters of taste on Twitter.

The fast food giant announced a new yogurt option and introduced “Happy,” an animated Happy Meal box. As a McDonald’s press release explained, Happy is “a new animated Happy Meal character that brings fun and excitement to kids’ meals while also serving as an ambassador for balanced and wholesome eating. Happy will be introduced nationwide May 23, and will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice.”

Sounds safe enough, right? Yes, except for the fact that big-toothed, bug-eyed Happy is a bit scary looking, in an evil clown sort of way. You be the judge:


The social media reaction was swift. Moments after @McDonalds introduced the character to its 2.35 million followers on Twitter, it started getting harsh responses, two of the first four dropping F-bombs. It didn’t take long for more people to notice and react; I couldn’t find any Happy defenders.

Here are a few of the funny and interesting reactions:












And finally …


Related Topics: Branding | Channel: Social Media Marketing | Social Media Marketing | Top News


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • steve

    I was never allowed to go there because the clown was scary. Doesn’t surprise me that they continue to scare kids.

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