Benjamin Moore Creates World’s Largest Wooden Yo-Yo

benjamin_moore_yo_yo

Sometimes you stumble upon a marketing stunt and you wonder why in the world a marketer or ad agency would go there. Then you look at the sheer creativity of the stunt and you begin to realize marketing isn’t always about giving a person information about a product.

Oh sure, doing stunts just for fun with no connection to a brand really isn’t going to be all that productive, but this stunt created by The Martin Agency for Benjamin Moore accomplishes both quite nicely.

Aiming to tout the benefits of Benjamin Moore Arborcoat stain which revitalizes old wood, the agency created what it’s billing as the world’s largest yo-yo. Using old deck planking, a 6 foot tall, 500 pound yo-yo was created and attached to a 100 foot crane in Southern California’s Sierra Pelona Valley.

A microsite details the engineering behind the two week build of the yo-yo which involved a team of seven craftsmen, an expert from Duncan Yo-Yos, 500 pounds of reclaimed Douglas Fir and three gallons of Benjamin Moore Arborcoat stain. There’s also a tips and trick video for those who just might want to build their own 400 pound yo-yo.

How many gallons of Benjamin Moore Arborcoat will this campaign help sell? That’s unknown at this point, but that’s like asking how many Volvo Trucks were sold after Jean Claude Van Damme did his Canes Lions-winning Epic Split atop two moving trucks. Yes, these stunts will help sell product but it will be due to long haul brand-building which must go hand in hand with more direct sales-focused efforts implemented at the same time.

YouTube Preview Image

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Strategy | Creative Of The Day

Sponsored


About The Author: is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.




Share

Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Ann Mullen

    Reminds me of the “Nothing Stops a Trane” set of commercials. Great idea. Will it sell paint? The same idea sold Tranes.

 

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!