The Best Animated GIFs So Far From Brands On Twitter

Talk about pent-up demand. Twitter opened the animated GIF floodgate today and brands, publishers and, oh just about everyone with a Twitter account, wasted no time taking advantage of the new feature.

The first GIF tweets were basically all variations on a theme: finally, there’s great joy in the land!

There’s a danger of course that this new power will be abused, but today it’s all about the fun of discovery and novelty of a feature that before today had been mostly relegated to Reddit, Tumblr and Google+.

Marketers will no doubt appreciate the ability to bring more movement into their Twitter feeds and masters of sports GIFing like Deadspin and Bleacher Report should be able to take great advantage of the new feature.

Here are some of the best efforts so far (we’ll keep updating all day, so if you see any we missed, please let us know):

House of Cards was one of the first brands to use the new feature without celebrating it (we’ll be looking out for more of these):

The Center for Investigative Reporting highlighted a GIF created for one of its investigations:

Vanity Fair chimed in with a GIF-news-you-can-use post:

NASA posted a computer-generated look at its Orion spacecraft:

Fast food chain Wendy’s posted — and promoted — an animated advertisement:

Chrysler’s social media team seems to have caught on to the possibilities:

Need help creating GIFs for your Twitter audience? Photobucket and Visually have you covered:

NPR showed some virtuosity:

General Electric shows off one of its machines:

Samsung Mobile cleverly posted a reminder about the Galaxy S5′s power saving mode: offered a how to make bacon lesson (h/t to commenter, and VP of social and community, Matthew Knell):

Denny’s got in the spirit with an image that’ll be hard to get out of your head:

Fashion retailer Forever 21 suggested a few purchases:

Social media marketing platform Spredfast went meta by creating a GIF of its favorite GIFs:

Oreo Cookies joined in with an infinite loop of tastiness:

Movie studio Lionsgate posted GIF trailers for its upcoming “Expendables” sequel:

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Top News | Twitter


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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