Betaworks Axes Apps & Shifts Focus To Digg

Those who’ve relied on Betaworks’ apps to find the most meaningful content from their followers are going to need to find another solution. for the iPhone and iPad is no longer available in the App Store. was a popular way for users to find the top content from their social connections — something that Twitter has been focusing on internally with the Discovery tab. Betaworks stated that the apps were deemed to be in violation of the new Twitter API display requirements and that they had to be either completely re-worked, or removed. And removed they were.

Betaworks’ Jake Levine, GM at Digg, stated:

Here’s what it comes down to: we don’t want to invest time and energy into an application that competes with a platform on which it relies.

Users will still be able to receive their updates via email, and existing apps that have already been installed will continue to be supported.

With the degradation of, the Betaworks team will focus more attention on their July acquisition, Digg. The once great social site was relaunched as a stripped-down curated version in July. and Digg have similar end goals; getting good content out in-front of users.

Levine also stated that some of the leanings can be used towards the rebuilding of Digg:

With Digg, we’re better positioned than ever to answer the question posed above (“the Internet is full of great things, but how do we find the things worth reading and sharing?”) — to take what we learned from to build the Internet’s best social news applications.

For more information see the blog.

Related Topics: Channel: Social Media Marketing | Digg | Social Media Marketing | Top News


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Pixelrage

    Focusing more attention on Digg is like rearranging the deck chairs on the Titanic.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!