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Beyond authority: guiding metrics for lasting links
Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts? Columnist Andrew Dennis shares his ideas and those of other industry experts.
I recently attended a search conference and had the opportunity to converse with attendees from a wide range of fields, with varying SEO backgrounds and experiences. After many interesting and engaging conversations, a common takeaway stood out to me:
People are hung up on technical SEO metrics.
I remember multiple questions like, “What’s your minimum threshold for Trust Flow?” or, “Okay, you get relevant links, but what is the average Domain Authority?”
I shared my observation with our sales team when I returned, and they confirmed this was a common theme among their contacts. It seems my peers in the SEO industry have noticed this trend as well.
While I do believe SEO metrics like Domain Authority or Trust Flow are important and useful, I also believe they require context — and there is more to the story when it comes to evaluating link prospects.
Link acquisition is a nuanced, difficult practice, but I want to walk through my own perspective on the link metrics that lead to securing real links that will make a lasting difference.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.