“Beyond Last Touch: Understanding Campaign Effectiveness” – Webcast next Tuesday, Feb. 26
Our sister site, Digital Marketing Depot, will host a webcast next Tuesday, February 26, that explores which metrics are important when evaluating a digital advertising campaign.
“Beyond Last Touch: Understanding Campaign Effectiveness” features David Grant of Quantcast, who will provide an overview of the current challenges in understanding the effectiveness of display advertising. He’ll also highlight the shortcomings of many common approaches to attribution.
Jessie Mamy, Media Director at WebMetro will share a case study to illustrate how to better account for the contribution of display ads in driving qualified prospects to action. Like all DMD webcasts, this one is free, starts at 1 PM EST, and includes an interactive Q&A session with the experts. Registration is open at Digital Marketing Depot.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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