Bing Search Popularity Now Impacting Klout Scores

klout-bing-logosIf your Klout scores matters to you, it might be time to start asking people to “Bing me” rather than “Google me.”

That’s because Klout is now using Bing search popularity as part of its online influence measurement. The number of times that a person is searched for on Bing is now contributing to Klout scores.

It’s the next step of the Klout-Bing integration that the companies announced earlier this year. Users have been able to connect their Klout and Bing accounts for months, but there was no influence on Klout scores until now.

Klout is touting the data by using Warren Buffett as an example — someone who rarely tweets, but is obviously influential and is the subject of a lot of Bing searches, no doubt.

Klout scores and data also show in Bing’s social sidebar. All of this dates back to last fall, when Microsoft made a financial investment in Klout.

Related Topics: Channel: Social Media Marketing | Klout | Microsoft: Bing | Social Media Marketing | Top News

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Agosto Nuñez

    I’ve been using Bing for quite some time now, and it has twice as many features as Google, although at first I didn’t want to leave Google, once I’ve started using Bing, there was no stopping me.

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