Get the most important digital marketing news each day.
Bing Search Popularity Now Impacting Klout Scores
If your Klout scores matters to you, it might be time to start asking people to “Bing me” rather than “Google me.”
That’s because Klout is now using Bing search popularity as part of its online influence measurement. The number of times that a person is searched for on Bing is now contributing to Klout scores.
It’s the next step of the Klout-Bing integration that the companies announced earlier this year. Users have been able to connect their Klout and Bing accounts for months, but there was no influence on Klout scores until now.
Klout is touting the data by using Warren Buffett as an example — someone who rarely tweets, but is obviously influential and is the subject of a lot of Bing searches, no doubt.
Klout scores and data also show in Bing’s social sidebar. All of this dates back to last fall, when Microsoft made a financial investment in Klout.