• http://www.brickmarketing.com/ Nick Stamoulis

    “US consumers who visited stores checked prices and shopped online through their smartphones simultaneously.”

    The line between online and offline shopping is getting less and less defined. I know people that would compare prices online (using a flyer as their starting point) even before walking out of the house to ensure they were getting the best deal when they got to the store so they could get in and get out with their big ticket item. Savvy shoppers use every medium available to get the best deal.

  • http://twitter.com/gsterling Greg Sterling

    Indeed. But most marketers can’t or aren’t tracking the behavior to see how the channels impact each other