• madmaxmedia

    Do we have data from previous years on market share of the big titles vs. the tail? That the long tail gets thinner as it gets longer doesn’t mean the phenomenon is dying IMO- as cost of entry decreases, you’re going to get a lot of titles being published that have very little sales potential. Even if the tail gets thinner as it gets longer, its overall size (sales or market share) may stay the same or increase.

  • http://www.rockcheetah.com/blog/ RobertKCole

    Interesting to use Alan Horn as an example, especially since Time Warner pushed him out of the organization in 2011 after a decade of developing the Harry Potter and Dark Knight franchises… I guess the success of Disney Studios will tell the story, since that is where Horn landed…

  • Travel Brainz

    Long-tail is always going to be secondary to core fat-tail, it offers clients choice even if they know what they want, they feel better knowing that they don’t need to go elsewhere to find everything… Look at Amazon, AliBaba and Ebay. Fat-tail costs more to source and maintain but the return is higher, long-tail costs less to source and maintain, the returns are lower, but it adds choice and value to your proposition and brings greater volume of clients, as your net is spread wider.