Blogrolls Are On The WordPress 3.5 Chopping Block

wordpress-logo-smIt could be the end of an era for one of blogging’s institutions, not to mention one of search marketing’s favorite ways to give and get links.

The blogroll — or Link Manager as it’s currently known — is on the chopping block for the upcoming release of WordPress 3.5.

The folks at WPBeginner noticed a ticket in the WordPress 3.5 development system that discusses the possibility of removing the Link Manager from the core WordPress software.

The way WordPress development works is that ideas are proposed and then discussed among the developer/user community; this idea has a few dozen comments pro and con over the two months since it was posted. The current proposal seems to be shifting towards

  1. eliminating Link Manager (blogrolls) completely from new WordPress software installs, and
  2. supporting existing and in-use blogrolls via a plugin.

That plan could change as more feedback comes in, but it looks like the wheels are in motion.

Blogrolls, of course, have been a major source of links over the years for marketers, business owners, you name it. (And for many, also an easy way to list favorite websites.) At this point, it’s debatable how much SEO weight, if any, Google and Bing give to blogroll links but still … wow. Think about all the links that are going to disappear with new WordPress install or with upgrades if the blog owner doesn’t use the plugin.

Related Topics: Blogging | Channel: Search Marketing | Search Marketing


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • donthe

    Awesome! All those links I won’t need to ask to be removed, they’ll be removed automatically. No more Penguin slap.
    Since Google is penalizing sitewide links and automatically assuming they are paid links, this is great news.

  • Agata

    Pointless move to be honest. The blogrolls might disappear but placing links on the sidebars will still be possible through a text widget. The widget allows you to place a link and a piece of code that will assure the link will be displayed ONLY on the homepage. That way the link won’t be site-wide. Based on the experience, sidebar links also add value and still pass link juice.

  • WordPress Beginner

    I thought I did a pretty good job at writing that article about the news. It clearly says: ”
    it is only being disabled for new users by default. If you have link data in the database, then the link manager will stay as is. ”

    The code base is not being removed from the core just yet. However the plan is to slowly and smoothly transition this feature out of core and into a plugin.

    New users who install WordPress 3.5, will not see the Links menu by default. All that means is that it is disabled. User can install the plugin which will enable the core feature.

    Old users who have blogrolls in their install will NOT have to install any plugin. So the blogroll feature will work without any external plugin in WP 3.5.


  • PauldeWouters

    also, you can use the custom menu widget to achieve the same thing as the blogroll

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!