BMW’s #Driftmob Unleashes World’s First Vehicular Flashmob
Not all epic creative has to be focused around interactivity. Sometimes epic can just be appreciated for its epic-ness. Like this Epic Driftmob feat from BMW which marries a little Fast and Furious: Tokyo Drift with the flashmob trendlet of several years ago.
Mic Rodgers, a director who has worked on The Fast and the Furious franchise, worked with five Hollywood stunt drivers to create what’s being billed as the world’s first flashmob with drifting cars. All to promote the BMW M235i.
Cape Town, South Africa-based agency Interone worked with BMW on the concept which converted an urban traffic circle (aka a roundabout or rotary) into a film set-like playground of flashmobby excitement.
While the Epic Driftmob itself isn’t all that interactive in itself, the work is part of the car brand’s larger #BMWstories effort, a site on which anyone can share their own BMW story for all to see.
The video, launched July 29, is already on its way to viral victory with over 1.5 million views.
And here’s the behind-the-scenes video:
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.