Bolthouse Farms’ Food Porn Index Aims To Refocus People’s Obsessions

bolthouse_farms_food_porn

Well, here’s a fun one. Check out this bit of genius from Bolthouse Farms, which aims to right the imbalance of food porn that has swept the internet since the advent of social media and, more recently, Instagram.

Entitled Food Porn Index, the project, created by ad agency Tiny Rebellion, analyzes the hashtags associated with food-related posts across social media channels and aims to become the first head-to-head tracker of society’s real-time food porn sharing habits.

When you first visit the site, you are presented with the fact that about 70% of food porn pictures are of the unhealthy variety while 30% are considered healthy. You are then presented with a running tally of hashtags used in food porn posts such as #carrot, #mushroom, #kale, etc., representing healthy food porn and #donut, #pie, #fried, etc., representing unhealthy food porn.

You can then click on each food category/hashtag and enjoy visual/musical representations of various foods such as the Bacon Shake, the Grape Galaxy, Brussell Ballet, Pizza Bot and many more. Which, of course, you can share.

For healthy food porn, you are encouraged to share the selection across social media. For unhealthy food porn, you are told to “think before you tweet.”

It’s a visual panoply of fun and frivolity but there’s also a subtle suggestion that maybe, just maybe, you should think twice about what you consider food porn and whether or not you should be gloriously broadcasting the fact you’re eating crap when you could, instead, be eating something far more healthy.

Have you seen a great piece of creative that’s worthy of sharing? If so, we’d love to highlight it here. Please send submissions to cod@marketingland.com.

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Strategy | Creative Of The Day | Social Media Marketing

Sponsored


About The Author: is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.




Share

Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • JorgeBRobbins

    You can then click on each food category/hashtag and enjoy visual/musical representations of various foods such as the Bacon Shake, the Grape Galaxy, Brussell Ballet, Pizza Bot and many more. Which, of course, you can share. http://buyh.tk/es

 

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!