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  • http://www.brandignity.com Brandignity

    As a Boston based search marketing firm we are very happy the Celtics are combining social media into their advertising on the court!  Being the pioneer of anything will always be good for PR.  Go Celts!

  • http://jeffdownerbailbonds.com/ Jeff Downer Indianapolis IN

    Maybe the players should start putting their Twitter handles on the back of their uniforms instead of their names.

  • Matt McGee

    Jeff — already happened in pro soccer: http://socialtimes.com/pro-soccer-teams-trade-in-names-for-twitter-handles-on-their-jerseys_b83161

    :-)

  • http://www.facebook.com/profile.php?id=100000440765494 Eric Lander

    Went to the game Monday night and saw it – but never thought that it could be an online marketing innovation. I love the Celtics. :)