Boston Celtics: The First Pro Team To Advertise Twitter On Their Home Court?


Did the Boston Celtics just become the first pro sports team to advertise Twitter on their home court/playing surface?

That seems to be the case, thanks to the addition of the @celtics Twitter handle that showed up on the parquet floor during Wednesday night’s pre-season basketball game against the Toronto Raptors.

Peter Stringer, the Celtics’ Director of Interactive Media, posted the photo on Twitter Wednesday and wondered if any NBA or pro sports team had put its Twitter username on their home court (or playing surface).

Stringer later told me that the team’s Chief Marketing Officer, Shawn Sullivan, took the idea to the NBA and got the league’s okay. Stringer says the team’s Twitter handle will stay on the TD Garden floor going forward.

Why the team’s Twitter handle, and not it’s Facebook URL? When I asked on Twitter, Stringer explained:

The Celtics may be the first pro team to advertise Twitter on their playing surface, but Mississippi State University seems to be the first overall sports team (at least in the U.S.) to put Twitter on a playing surface. Before their football game last month against rival Ole Miss, the Bulldogs painted a Twitter hashtag in both end zones of their football field saying #hailstate.


(Photo via Ben Waits on Twitter.)

It’ll be difficult for the Celtics to track any impact in the team’s Twitter following from putting @celtics on their home court. Still, I’d expect more teams to do similar things going forward, whether the ROI is obvious or not.

(We’ve reached out to Twitter’s communications team to see if they’re aware of other sports teams advertising Twitter like this, but since it’s a holiday weekend, we may not get a reply soon.)

Related Topics: Channel: Social Media Marketing | Features & Analysis | Social Media Marketing | Top News | Twitter | Twitter: Accounts & Profiles


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Anonymous

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  • Brandignity

    As a Boston based search marketing firm we are very happy the Celtics are combining social media into their advertising on the court!  Being the pioneer of anything will always be good for PR.  Go Celts!

  • Jeff Downer Indianapolis IN

    Maybe the players should start putting their Twitter handles on the back of their uniforms instead of their names.

  • Matt McGee

    Jeff — already happened in pro soccer:


  • Eric Lander

    Went to the game Monday night and saw it – but never thought that it could be an online marketing innovation. I love the Celtics. :)

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