Bottlenose swam onto the social discovery scene last year with a free, powerful social discovery and monitoring tool. This year, they’ve taken it up a notch with their real-time enterprise product, Bottlenose Nerve Center. In the words of Bottlenose CEO, Nova Spivack, they want to lead the “real-time revolution.”
Bottlenose has taken a unique place in the social tools space, specializing in trend intelligence. Instead of simply reporting mentions, Bottlenose provides real-time comprehension of what is currently happening, and what may soon be coming. The proprietary Trendfluence™ system has 22 patents pending and is the crux of Nerve Center, actively measuring and revealing trends.
The key pain point that Bottlenose can help marketers solve is the “Does this really matter?” question. The goal of nerve center is to help brand determine if a positive or negative trend is coming for a brand, and most importantly if they need to act. A negative trend may be coming that a company can stop in its tracks — or if it is much ado about nothing. A detailed alert system is built into Nerve center and can notify marketers of upcoming trends around a brand, the overall sentiment, and breaks down by device type and more.
Mr. Spivack describes the power of the new tool “it is now possible to know what the world thinks and feels at precisely this moment. Nerve Center helps brands, agencies, and enterprises understand the trends that are impacting them in real-time, so they can amplify the positives and tamp the negatives.”
A unique feature of Bottlenose is the breadth of sources used in their trend detection. Data is pulled in from Twitter, Facebook, Tumblr, Instagram, WordPress, Foursquare, Forums, box office data, weather TV ratings and more. Large brands can also use this information to help other marketing efforts like social content creation, ad creation, targeting and more.
Bottlenose will still offer their freemium product, but Nerve Center will be an Enterprise-priced SaaS service that will be custom quoted to clients.