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Is your brand prepared for voice search? 3 steps to get the conversation started
As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.
Whether you work in SEO or PPC, you’ve likely noticed a new trend emerging in your search reports: a rise in longer-tail searches and question-based search phrases. The likely culprit? Voice input.
Voice search is easier than text input; we all know this. We can speak something much more naturally than we can type it. Most of us are looking for a fast fix or a way to make multi-tasking more efficient, and conversational user interfaces fit that bill perfectly.
Whether we want to ask Alexa to clarify a recipe while cooking, ask Siri for directions while driving or run quick searches during the commercial breaks when second-screening, we’re all getting increasingly comfortable using voice search and digital personal assistants.
Take a look at the rapid adoption rates that Search Engine Land reported on back in December:
The vast majority of folks reported adopting conversational search just within the last several months, showing how dramatically it is growing.
Why does this matter?
There’s an obstacle that brands face when adjusting to voice input for search. The obstacle is that we will turn this easy input into a complicated problem because we haven’t adjusted for it.
Here are three simple steps you can take today to prepare.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.