Brands Dominate Instagram Videos: 40% Of Top Shared Videos Are From Brands

instagram-logo-200pxTurns out Instagram isn’t just for Tweens who like fuzzy filters. The marketing technology company Unruly released a report today that analyzed the top 1,000 most shared Instagram videos. Surprisingly 40% of the videos came directly from brands.

Of all brands, the most shared was MTV, with 84 videos in the top 1,000. MTV’s Instagram videos totaled 134,110 shares altogether across Facebook, Twitter and the blogosphere. Additional brands in the top 5 were NBA, Peanuts and GoPro. On the non-branded side of things Justin Bieber reigns supreme with 14 of the top 20 most shared videos.

According to Unruly, a whopping 90% of Instagram video shares occurred on Facebook. While the majority of sharing occurs on Facebook, the early numbers of Instgram video shares are also astounding. From September 9th to October 9th there were 176,016 Instagram videos were shared on Twitter, roughly 10% of the number of YouTube videos in that same time period.

For more information and the full report, head on over to the official press release from Unruly.


Related Topics: Channel: Video | Facebook: Instagram | Top News | Video


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

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