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Brands Jump Right In, Take Instagram’s Hyperlapse For A Test Spin
Brands didn’t waste any time in testing Instagram’s new Hyperlapse app.
The iOS app, which eases creation of time-lapse videos, was released Tuesday morning and within hours several brands — including Mercedes Benz USA, Burton Snowboards and Taco Bell — had already posted videos using the app.
Expect more to come. Here are some of the most notable so far: