Oreo, Starbucks Among Brands That Jump On The #RoyalBaby Birth Announcement

As the world buzzed with anticipation of whether the baby born to Prince William and Duchess Kate would be a boy or a girl, the social media teams for many brands were at-the-ready, just waiting for the announcement to push out their own Royal Baby tweets to the masses glued to the Twitter.

According to Twitter UK, there were more than 25,300 tweets per minute following the new prince’s birth. Since the Duchess arrived at the hospital, the #Royalbaby hashtag has been used more than 900,000 times on Twitter.

Here’s a look at the several of the fastest movers to capitalize on the announcement:

Coke was early out of the gate with their tweet, complete with the unofficial #Royalbaby hashtag.

Coke Royal Baby 1241 PM


A minute later, real-time marketing darling, Oreo, came out with their “Long Live the Creme” tweet, sans hashtag. And Charmin tweeted a golden potty complete with #Royalbaby treatment.

Oreo Royal Baby 1242 PM



Charmin Royal Baby 1242 PM


In a show that real-time marketing isn’t just for global brands, the Nature Conservancy, chimed in with a tweet featuring regally named wildlife.


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Starbucks UK followed up 10 minutes later with their own royal baby tweet, also without a hashtag.


Starbucks UK Royal Baby 1254 PM



Play-Doh rolled out their scene of the royal baby showing. The royal baby is smartly wrapped in a gender-neutral orange blanket of play-doh.

Play-Doh Royal Baby 1255 PM


There were other a handful of other brands that got an early jump on news jacking the royal baby birth, but Pizza Hut wins the blatantly promotional award with this tweet:

Pizza Hut Royal Baby


And of course, the jokesters at Comedy Central chimed in.

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Related Topics: Channel: Social Media Marketing | Social Media Marketing | Social Media Marketing: Hashtags | Top News | Twitter | Twitter: Marketing


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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