As the world buzzed with anticipation of whether the baby born to Prince William and Duchess Kate would be a boy or a girl, the social media teams for many brands were at-the-ready, just waiting for the announcement to push out their own Royal Baby tweets to the masses glued to the Twitter.
According to Twitter UK, there were more than 25,300 tweets per minute following the new prince’s birth. Since the Duchess arrived at the hospital, the #Royalbaby hashtag has been used more than 900,000 times on Twitter.
Here’s a look at the several of the fastest movers to capitalize on the announcement:
Coke was early out of the gate with their tweet, complete with the unofficial #Royalbaby hashtag.
A minute later, real-time marketing darling, Oreo, came out with their “Long Live the Creme” tweet, sans hashtag. And Charmin tweeted a golden potty complete with #Royalbaby treatment.
In a show that real-time marketing isn’t just for global brands, the Nature Conservancy, chimed in with a tweet featuring regally named wildlife.
Starbucks UK followed up 10 minutes later with their own royal baby tweet, also without a hashtag.
Play-Doh rolled out their scene of the royal baby showing. The royal baby is smartly wrapped in a gender-neutral orange blanket of play-doh.
There were other a handful of other brands that got an early jump on news jacking the royal baby birth, but Pizza Hut wins the blatantly promotional award with this tweet:
And of course, the jokesters at Comedy Central chimed in.