• RebeccaLieb

    Appreciate your use of our work. But as a MarketingLand columnist and co-author of the research report “The Converged Media Imperative” from Altimeter Group, please attribute the use of our slide properly. We’re happy to have you use it. All our research is published under Creative Commons. But someone writing with authority about blogging as an authentic form of communication really does need to follow this simple requirement.

  • Pamela Parker

    Totally agreed, Rebecca! The image does have the Altimeter Group’s name and copyright notice, but (as Exec Features Editor) I’ve edited a little to put it into better context and link to the original presentation. Thanks for calling this to our attention!

  • http://dannybrown.me/ Danny Brown

    Out of curiosity (since the Slideshare didn’t load when clicking through), what was the ROI of the Altimeter example, away from the social impressions and reach?

  • http://www.siliconvalleywatcher.com/ Tom Foremski

    Surely, buying bloggers will erode their position of trust with their audiences.

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Cosby’s and JELLO were 1 to 1, but the new age of marketers vibes as much with bloggers…..neat share.

  • RebeccaLieb

    Thanks, Pamela!