Brandwatch’s Vizia Gives Brands A New Tool To Run Social Media Command Centers

Brandwatch, a provider of social media monitoring tools, has launched Vizia, a new social media analytics solution that displays real-time data on multiple screens. Brandwatch is billing their latest offering as, “a reinvention of the traditional social media command center.” “It’s not only supported by advanced analytics that delve into the most relevant business insights, […]

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Brandwatch_logo_Sept2013Brandwatch, a provider of social media monitoring tools, has launched Vizia, a new social media analytics solution that displays real-time data on multiple screens.

Brandwatch is billing their latest offering as, “a reinvention of the traditional social media command center.”

“It’s not only supported by advanced analytics that delve into the most relevant business insights, but it’s also really dynamic and scalable across various use cases,” said Dell’s social media listening and analytics practice leader Logan Lawler, “I’m impressed at how Brandwatch incorporated customer feedback into the initial design and concept.”

According to the Brandwatch, Vizia enables dynamic, customizable data to be displayed on a variety of screens, from mobile devices to large screen monitors. Screens can be controlled remotely so that brands can leverage the platform in various locations, broadcasting social media analytics data to multiple social media command centers.

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About the author

Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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