BrightEdge’s $42.8 Million In Funding To Go Toward Company’s Content Marketing Solutions

content-marketing-featuredSEO and content marketing company BrightEdge has raised $42.8 million in Series D funding led by venture capital firm Insight Venture Partners, along with investments from Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. Originally an SEO company, BrightEdge says the newly raised funds will go toward building out their content marketing solutions.

BrightEdge’s existing S3 platform is a content marketing tool that allows users to evaluate how their content influences traffic, engagement and revenue. With customized dashboards, recommendations and analysis, the platform processes data to analyze content across channels in real-time.

BrightEdge VP of marketing and products Brad Mattick confirmed in an email that BrightEdge was planning to further invest in their content marketing solutions. “With our latest round of funding we are excited to continue to innovate in our technology to help our 6,000 brands and 600+ customers succeed in their search and content marketing initiatives,” said Mattick, “In addition we look forward to investing in further global expansion of our business.”

According to BrightEdge’s release announcing the funding, BrightEdge CEO Jim Yu claims:

Marketing has never been more data-driven or outcome-focused, and now, strategies backed by science and measurement are modern business essentials. We’ve built the first platform to bring sophisticated analysis to the consumer-facing part of marketing across all digital channels.

Yu’s statement reinforces the theory that the role of a CMO is transitioning into a more technology-focused position, a topic that was a central point of discussion following last week’s announcement that was acquiring marketing services provider ExactTarget for $2.5 billion.

Insight Venture Partners principal Brad Twohig believes BrightEdge could become an integral marketing platform. Twohig was quoted in the announcement as saying, “Marketing today doesn’t have a go-to platform like IT, finance and HR… BrightEdge has the opportunity to become marketing’s must-have platform and we are excited to invest in the company and their success.”

Related Topics: Channel: Industry | Content Marketing | Marketing Tools: General | Search Marketing


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!