After recently partnering with Moat to deliver third-party viewability metrics, BrightRoll said it has entered into an agreement with comScore and Nielsen to integrate measurement analytics from each company.
“For the first time, advertisers will be able to plan, target and optimize campaigns to maximize in-target delivery and validate performance with independent reports,” said BrightRoll CEO Tod Sacerdoti. With the new data integration, BrightRoll customers will have access to comScore validated Campaign Essentials and Nielsen Online Campaign Ratings via the video advertising platform.
Ifbyphone released a number of updates today as well, including its new business intelligence platform “Advanced Analytics.”
According to the announcement, the Advanced Analytics dashboard will include, “Charting, trend analysis and drill-down functionality,” so that users can manipulate and share their Ifbyphone analytics data without exporting it a spreadsheet.
Ifbyphone Advanced Analytics Dashboard:
Ifbyphone also announced the next generation of SourceTrak, its proprietary call-tracking technology and a new Salesforce CRM App.