Video advertising platform BrightRoll announced today it was partnering with analytics firm Moat to provide clients with free, MRC-accredited video ad metrics.
According to the announcement, Moat’s third-party data will be rolled into the BrightRoll console, offering clients unbiased and accredited ad metric tools:
Moat is the first video viewability solution to be fully integrated into the BrightRoll platform to provide reporting and measurement for campaigns and give advertisers increased confidence their ads can be seen by their target audience.
“We are the only platform to provide advertisers independent measurement at no cost, and to us, this is common sense,” said BrightRoll’s SVP of marketing operations Tim Avila. BrightRoll will join Moat and Kellogg representatives for a panel discussion on video ad viewability insights and research during BrightRoll’s Video Summit in New York City on April 23, 2014.
In addition to partnering with Moat, BrightRoll also announced the recent appointment of Beth Steinberg to its executive team as Vice President of People. Formerly the VP of human resources for Facebook from 2006 to 2007, Steinberg will play an active role in BrightRoll’s organizational development, employee engagement, as well as helping grow its staff.
Postscript: This story was updated to include BrightRoll’s announcement that it was integrating Moat’s viewability metrics.