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How to bring your potential customers back with retargeting
The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy -- and ensure that you'll be the company they choose once they're ready.
Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year.
And really, that’s no surprise.
As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit… and leaves. So, it’s natural that we would want to get our ads back in front of these people, hoping that they’ll come back and actually convert this time.
The only problem is, for our potential customers, there’s often nothing quite so frustrating as a poorly timed, overly pushed retargeting ad.
How do you fix this problem? How do you get those non-converting visitors to come back? How do you create retargeting campaigns that give your potential customers what they want, when they want it?
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.