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Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life
Just in time for Valentine's Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.
If you’re like most online marketers, you know that it can be hard to strike a good work-life balance. Sometimes, that can put a strain on your romantic situation (especially at the beginning of the year when expectations are particularly high).
With Valentine’s Day just around the corner, you’re probably stuck between making sure your campaigns are running effectively and putting a little pizazz back in your romantic life.
But what if there was a way you could do both? A way to put your hard-won PPC skills towards more amorous goals? What if you could get your love life back on track without leaving the comfort of the AdWords campaign manager?
The secret to romance is great marketing.
As a marketer, you’re hoping that you can make your company’s offering attractive enough to win the attention and approval of your target audience. The same idea applies to romance.
You can’t stop after you get the clicks (er, attention of your significant other), though. If you stop wooing — generally referred to as “advertising” in business circles — the romance dies.
Sure, your significant other might hang around out of brand loyalty, but if you don’t put effort into the relationship, there won’t be a lot of passion for your personal brand…
Given the similarities between marketing and love, it’s only logical that Google AdWords — one of the most powerful advertising platforms on the planet — could also be used for romance.
Now, I don’t think Salar Kamangar ever intended for AdWords to be used as a courting platform, but with a little creativity, you can use your passion for PPC to fuel your sweetheart’s passion for you.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.