Calling it “a work in progress,” Buffer has started showing content suggestions for users in both the web-based dashboard and in emails.
The new feature adds a set of suggested social updates that can be posted to Twitter, Facebook or whatever social accounts you’ve connected to Buffer.
The rollout has been slowly expanding over the past few weeks; I started seeing the suggestions on the web a few days ago. Buffer says it’s showing five suggestions on the web, and including three suggestions in emails to users that have those notifications turned on.
Here’s how Buffer explains how it chooses recommended content:
Right now, these suggestions are kind of a look inside the online reading habits of the Buffer team.
On most days, you’ll find a mix of social media and marketing posts, some productivity and lifehacking content and an inspirational quote or two thrown in for variety.
The content suggestions are also usually heavy on images — it’s no secret that visuals tend to increase engagement on social networks.
Users that don’t want to see Buffer’s content suggestions can to go to Settings > Optional Features to turn them off.
About a month ago, Klout shifted direction and also began focusing on content recommendations that can be shared on social networks.