Buffer Launches A Hot-Or-Not Content Discovery & Sharing App For iOS

Buffer-Daily

Buffer wants to make your content discovery and sharing routine dead simple with Daily by Buffer, officially released today in the iOS app store.

The free app strips the process down to basics, serving a full screen view of one story at a time and giving you three choices: Click a button to read the content, swipe left to dismiss, swipe right to transfer it to your Buffer queue for later social media posting.

It’s something of a hot-or-not process, and Buffer head of content marketing Courtney Seiter said some beta testers have been calling the app Tinder for Content.

“The idea originated from a change we’ve been noticing in how people use social media,” Seiter wrote in an email. “It’s clear to almost everyone how powerful social media can be, but finding a way to unearth unique, relevant stuff to share from the universe of content that’s out there is still super hard. Daily is our approach to try and help with that — and make it a little fun, too.”

The content recommendations, drawn from topics such as social media, marketing, inspiration, business and startups, lifehacking and design, are curated by Buffer’s content marketing team. The recommendations are also available on the company’s web and standard app versions, just not in the simplified format.

If you select a post to share, it’s placed directly in the queue for the social media account you have selected — Twitter, LinkedIn and Google+ pages are supported with Facebook coming soon — and put on the clock. If you want to change the language of the message or adjust the time of posting, you have to call up your queue on the standard iOS Buffer app or web dashboard.

Related Topics: Channel: Social Media Marketing | Social Media Marketing | Top News

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About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • http://www.linkedin.com/in/JeffPester Jeff Pester

    Formatting an app that allows and/or encourages people to share content with reading it is everything that’s wrong with the click-bait headline optimizing technique sweeping Social Media.

    I would’ve expected Marketing Land to provide a thoughtful examination of the app rather than a reworked Buffer press release. #RoboJournalism #Fail

  • http://www.linkedin.com/in/JeffPester Jeff Pester

    Formatting an app that allows and/or encourages people to share content without reading it is everything that’s wrong with the click-bait headline-optimizing wave sweeping Social Media.

    I would’ve expected Marketing Land to provide a thoughtful examination of the app rather than a reworked Buffer press release. #JournalismFail

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