Buffer & Mention Partner Up To Combine Their Social Media Monitoring & Publishing Powers

Buffer-Mention

Today, Buffer, a social publishing tool, and Mention, a social monitoring tool, are integrating with each other with the goal of adding value to each service. Before the integration, the  two tools  fulfilled two very important (yet different) social needs. Since inception Buffer has excelled at publishing and scheduling across a variety of social accounts. On the other hand Mention  has helped brands listen to social conversation and monitor brand mentions. With this integration users will have access to both tools in one place.

screen-mention

Buffer users will now be able to see a stream directly in Buffer so they can listen to their audience, allowing for smarter publishing. Monitor integration will allow for Buffer scheduling from within Monitor apps. Mention’s CEO & Co-founder Edouard de la Jonquière, stated the following on the integration:

“The first step for us was to become the most powerful platform for everyone to get alerted when their name, their company or competitor’s name – or even broader subjects, are being mentioned on the web. The next natural step is to help them react and share these mentions. By integrating the best service to do this, Buffer, we’re pushing our platform forward.”

This integration will be quite beneficial for Buffer who has been building for the business space recently. Having the ability to monitor user mentions within Buffer should be immensely important for brands using Buffer for Business.

For more information see the official page on Mention.

 

 

 

 

Related Topics: Channel: Social Media Marketing | Marketing Tools | Marketing Tools: Social Media | Top News

Sponsored


About The Author: is the Director of Marketing for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Ashley Read

    Thanks for sharing, Greg! I’m a long time Buffer user and this seems like a perfect integration. I’m now off to check out Mention and give it a go :)

  • http://WRRY.me/ William R. Reynolds Young

    i am super excited about this collaboration! Mention and Buffer are both apps I use many, many times a day and the more places I can easily fill my Buffer the better!

    The power of Mention is just incredible. I talk about in my Podcamp Pittsburgh Presentation http://www.youtube.com/watch?v=jgQqpJa0tOw

  • Ashley Read

    Thanks for sharing, William. I’ve not used Mention before, but plan on giving it a go now.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!