On the 10th anniversary of the famous Subservient Chicken campaign, Burger King has brought back the bird. In 2004, Subservient Chicken became a viral hit as users could visit the SubservientChicken.com website and input commands that the chicken would perform (like moonwalk, urinate or lay eggs) from pre-recorded footage.
Well now, the chicken is back … kind of. The new campaign has resurrected the site, but old prompts tell users that the chicken is missing.
The chicken resurfaced last week on Instagram during Throwback Thursday as Burger King simply mentioned “We miss you, Subservient Chicken,” then took out half page ads in newspapers around the country that asked users if they’ve seen the “missing” bird according to AdAge.
The campaign is also going digital as Burger King is prompting users to #FindTheChicken and features last known whereabouts on the website. Next up, Burger King will show a 15 minute short on their site documenting the rise and fall of internet celebrities.
For more information and agencies on the campaign see AdAge.