• Alex Dany
  • http://jeffmcneill.com/blog/ Jeff McNeill

    Brand building is one thing, purchase intent however is the main thing. That shows the value of the app.

  • http://www.facebook.com/lewis.newmark1 Lewis Newmark

    When it comes to the use of mobile devices, I have to say I just use my phone to make phone calls. That being said, the world of mobile devices and their technology is growing exponentially and every few seconds there’s another new “app” being touted for a smart device, so the future looks bright for this marketing segment.

    If big companies are trying to expand their web presence into this new area, now would be the time to do it, and I have to agree with Jeff’s comment also…these companies want to make it easier to make that purchase, but brand building via it’s use shouldn’t be ignored either. I guess time will tell if this becomes the next big thing or if extinction claims it like it did the dinosaurs.

    Nice article Pamela


  • Erfan Djazmi

    Interesting update Pamela.

    Brands start delivering real value when they build apps that are unique and offer a clear user benefit to the user.

    Mobile gaming is a channel that offers scale and shifts in brand metrics (purchase intent, awareness etc) when executed correctly. The dwell times experienced playing mobile games can be in most cases higher than any other medium.

    Take a look at Fanta’s latest Mobile game case study – http://mobilebrandbuilding.blogspot.com/

  • http://twitter.com/djackria djackria